Immaculate Launches Better Bakes™ Cookie Dough at Natural Products Expo West!

Marks Industry's First Take & Bake Cookie Dough Made With Organic Ingredients!

March 09, 2007
Anaheim, CA

Immaculate Baking Company, known for its imaginative cookie flavors and folk art-decorated packaging, happily announces the launch of Better Bakes™ “take & bake” cookie dough here at Natural Products Expo West in Anaheim.  Better Bakes™ are available in three super delicious flavors:  Chocolate Chunk, Vanilla Sugar, and Triple Chocolate Chunk and mark the natural products industry’s very first take and bake cookie dough made with organic ingredients.

“We’re very proud of our new Better Bakes™ product line,” said Scott Blackwell, Founder and CEO of Immaculate.  “Not only are they unbelievably delicious, they’re also made with the finest organic ingredients and are super easy to bake.”

Each 14 oz. package of Better Bakes™ cookie dough contains 24 pieces of ready to bake cookie dough.  All three recipes are made with organic ingredients and contain no transfats, preservatives or GMOs.  Baking instructions for Better Bakes™ are super easy:  pull apart the dough pieces, place on a cookie sheet and bake at 325 degrees.  For the best possible experience, it’s recommended that Better Bakes™ be served with a cool glass of milk or a big bowl of vanilla ice cream.

“Everyone loves cookies hot out of the oven,” said Blackwell, “and now organic consumers can also enjoy the super convenient, super dough-licious homemade taste of fresh-baked cookies!”

Better Bakes™ are the first “take and bake” style cookie dough made with organic ingredients to enter the natural and organic industry.  While other companies have entered the market with slice and bake “chubs” or pails of scoopable dough, Better Bakes™ offer a quick and convenient solution for on the go parents or anyone who loves a cookie the way it should be enjoyed, warm and fresh out of the oven!  Better Bakes™ will be merchandised in the refrigerated section and will roll out at the end of June 2007.

The Better Bakes™ brand joins Immaculate Baking’s current super delicious product lines: Immaculate Kids, containing 3 flavors of healthier fig-based cookies for growing kids, and Immaculate Organics, comprised of six creative flavor combinations such as Leapin’ Lemon, Pumpkin Gingerlies and Sweet Georgia Brownies.  All of their cookies are made with the finest organic ingredients and contain no trans fats, GMOs or other funky stuff. 

About Immaculate Baking Company:
Since starting in 1995 with two original cookie flavors, Immaculate Baking Company has rapidly expanded to produce not only its award-winning original flavors of super delicious cookies made with organic ingredients but also its 100% organic kids’ line.  For more information, please call 888-826-6567 or visit www.immaculatebaking.com.